One technique used in advertising is called Faulty Reasoning. We often fall into the trap of believing something that isn't entirely true. This website has the insights into advertising tricks that are used to make us believe something is better than it really is.
Don't Buy It! Advertising Tricks
MediaFiche is a free online media buying platform created to bring efficiency and ease to the media research, planning, and buying process for agencies, businesses and individual marketers.
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